Survey: FY23 Q4 Actionlink HQL Survey + Report

1. What is your primary objective for retail branding and merchandising?*

Unite merchandising, store/display, and compliance

Enhance in-store presence with a display that tells your brand story

Create exceptional shopping experiences that drive sales

Ensure shoppers make informed purchase decisions

2. Of these challenges, which does your retail team struggle with most?*

Display installation and functionality

Engaging with shoppers to ensure a great experience

Knowledgeable and enthusiastic retail sales associates

All of the above

3. What is your biggest frustration with in-store experiences?*

In-store branding is inconsistent

The staff is not knowledgeable about my product

The buyer experience is suboptimal

All of the above

4. Why is the “last 3 feet” in retail so important?*

Merchandising helps customers make an informed purchase

Staff can offer expert advice and product guidance

Allows customers to experience my products in person

5. What would be the most significant benefit of working with a third-party retail branding and consulting partner?*

Operational expertise with seamless execution

Higher level of talent and expertise

Reporting systems with real-time access

6. How would you rate your brand’s in-store experience?*

Excellent

Very good

Good

Needs improvement

7. Does your organization currently work with a third-party retail branding and consulting partner?*

Yes, and we are satisfied with our current solution

No, but we want to start working with a strategic partner

None of the above

8. Which of the following vendors does your organization work with? (Select all that apply)*

BDS Connected Solutions

MarketSource

2020 Companies

T-ROC

MTI Retail

Premium Retail Services

Other

9. Which of the following capabilities does your organization most need help with?*

Assisted sales

Merchandising

Logistics

All of the above

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First Name*

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Address 2

City*

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