Daily Archives: July 6, 2015






Data-Driven companies outperform their competitors when it comes to profitability, operational efficiency and innovation as revealed in a new survey from The Economist Intelligence Unit. Although many companies have invested significantly in gathering vast amounts of data on their business, industry, and customers, many still struggle to extract valuable insights. 

EIU Research Report: The Virtuous Circle of Data


It is time to end small thinking about big data. Instead of thinking about how to apply the insights of big data to business problems, we often hear more tactical questions, such as how to store large amounts of data or analyze it in new ways. This thinking is small because it focuses on technology and new forms of data in an isolated and abstract way.

Executive Brief: Stop Thinking Small about Big Data