No customer interaction channel to date has grown faster than mobile and no channel yet has had such high customer expectations from the start. Mobility is a key factor in consumers' decisions of where to take their businessand when to take that business elsewhere.
Daily Archives: July 20, 2015
This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever before and use them more often, a mobile marketing strategy is crucial for any marketer.
Understand Immediacy, Simplicity, And Context by Forrester Research, Inc.
The power social media has exerted over the way we communicate and do business is nothing short of a phenomenon. Within just a few years, social media has dramatically altered the way most businesses engage with their customers.
Making Sense of the Chaos: Measuring The Influence of Social ...
Keeping your customers engaged requires investing in customer-centric, interactive marketing. A omni-channel, real-time marketing strategy that leverages customer-initiated interactions in inbound channels (call center, website, kiosk, point-of-sale, or ATM) enables you to market more effectivel