This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever before and use them more often, a mobile marketing strategy is crucial for any marketer.
Mobility
No customer interaction channel to date has grown faster than mobile and no channel yet has had such high customer expectations from the start. Mobility is a key factor in consumers' decisions of where to take their businessand when to take that business elsewhere.
Customer Experience Management In The New Era Of Mobility
With the growth in usage of mobile applications, businesses now have many more opportunities to collaborate and service their customers. To maximize this benefit, wireless networks must now be considered a strategic asset for business decision makers.
Webinar: Top 7 Wi-Fi Considerations for Small/Medium Business
Today's IT organizations are under more pressure than ever. As technology innovation and adoption increases, much of that pressure is centered around the conflict among three primary sources: the empowered user, the high diversity of devices, and the need to maintain security governance.
Protecting Data, Enabling Mobility and Empowering Users: Unified Endpoint Management
Growing San Francisco-based creative firm, First Person, upgrades to an Aruba 802.11ac-enabled WLAN for strong security, seamless connectivity and reduced IT burden to better serve its expanding global client base. This case study outlines how Aruba's enterprise-grade WLAN solution helped this small to medium enterprise (SME) achieve a 20% savings by improving efficiencies and reduce help desk connectivity tickets by nearly 100%.
Case Study: Aruba’s Gigabit Wi-Fi Mobilizes Creativity At First Person
The tremendous growth of wireless devices and the shift to mobile and cloud computing are increasing every business's reliance on the wireless network. Given the highly competitive business environment, business and IT leaders must consider the wireless network a strategic asset that can be the foundation of the business moving forward.
White Paper: Top Wi-Fi Considerations for Small and Medium Enterprises
The MCM market is one of the hottest technology areas where enterprises are starting to investigate, evaluate, and adopt solutions. It's critical to understand your choices and how MCM is integrating with existing Enterprise Mobility Management solutions.
The Aragon Research Globe for Mobile Content Management
Mobility presents organizations with the opportunity to transform business practices to make employees more productive, by giving them access to the right applications and content to suit their particular role. A range of vendors are approaching these various needs with enterprise mobility management (EMM) solutions.
EMM: Ovum Decision Matrix
More than 50% of iPhone and iPad users have made the iOS 8 switch, which means 50% of your business could be blind to all of the new app and data transparency that is NOT being managed.
iOS 8 Checklist
With Lollipop, Google made Android much sweeter for enterprise use. Easier management. Stronger security.
